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English-Nederlands-Espaņol-Deutsch
Misleading
Internet information for children about meat |
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For children
In the past, a butcher had a pig's head and wore no pants,
just a white jacket and hat. In his hand he had a chopping
knife he used to chop his wife and kids into little pieces
which you could buy to make meatballs from. The butcher
was a cheerful person.
He was the smiling pig. Sometimes there was a picture
or sculpture of himself in the butcher shop window. A
smaller version of him was also smiling on the counter,
and in ads in the paper, with a large basket on his little
arm, that held so many sausages that they spilled over
the rim.
Pigs can't wait to be turned into sausages, that's why
the pig-butcher's always grinning in the butcher shop,
and he likes to be near sausages early on.
In the olden days adults told young children they had
to eat plenty of bacon, because it would make them strong.
Then they would pinch the child in the upper arm or buttock
and they would laugh. They liked doing that, the old farts.
It's not true that spinach makes you strong, and it's
also untrue that you have to eat bacon if you want to
become a racing cyclist. We've found out that eating a
lot of meat is not good, but actually bad for people.
And we've found out that pigs have no fun at all. They
get a short training to become sausages in a dark prison
where they breathe the fumes of their own urine.
They never go outside and they only get one type of food,
that also contains medication.
That's why many people no longer want to eat meat. And
no chicken either, because it's just as bad for chickens.
 That's
why butchers no longer advertise with drawings of laughing
pigs, and they have stopped putting statuettes of themselves
- pig's head, pantless - in their shop windows. That was
before, that's over. Oh yeah? Think so?
Heck no, the mentally handicapped smiling pig is back
in the commercials. Complete with its hat and apron, or
wearing nothing at all. The pig's name is Evert, he's
totally cross-eyed, sticks his tongue out of his crazy
mouth sometimes, and is meant for children. He's on the
internet site www.pvekids.nl.
This site was thought up by the Product Group for (lots
of) Meat and Eggs (PVE).
This site wants to teach children that eating an enormous
lot of meat will make you enormously strong. And how you
can make a slice of sausage look like a face. We've gone
back into the past. |
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Written by Wouter Klootwijk, translated
by Lia Belt.
This article (reproduced with permission of the author)
appeared in the Dutch Volkskrant - section Volkskeuken
on 11th May 2000. |
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| Want to know more? We sell books on animal rights, animal welfare, nature and wildlife, factory farming, food politics, the meat industry, antibiotic resistant bacteria, ecological footprint, harmful myths; we offer cruelty free products, DVD's about animals, vegan food, vegan and vegetarian books, etc. |
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