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25 Years from now a majority will be vegetarian

 
In 25 years time from now, the majority of the Dutch will have become vegetarians. The Netherlands will no longer be bulk producer of meat then. Farmers therefore better take to luxury agricultural produce. There is also much more money to be earned that way, says Dirk Boon.   Dirk Boon, professor in "Animal & Law" in Utrecht (Holland) and lawyer in Zuidhorn, was interviewed by Nico Hylkema for the Dutch newspaper "Leeuwarder Courant" on July 8, 2003.
     
"We slowly move up. In twenty five years a majority of us will be vegetarian. The motion is taking place. Eating meat every day will become something like grandpa with his cigar and gin. He almost belongs to the past. Whoever is surprised to hear this, ought to take a look at the resistance against hunting", Boon thinks. "The hunter has been made ridiculous by ways of good communication. He is allowed still to hunt only a few animals and no-one takes it serious anymore. It's the same way things went with fur. Who, nowadays, still dares to cross the street in a fur coat?"
The professor doesn't buy the common remark that the consumer will in the end let his purse prevail. Boon used to be employed in the advertising business and is convinced that it is possible to sell to this consumer a better type of farming for a higher price. "That is a matter of communication. There are enough examples. Who would have thought some decades ago that we would become ashamed of our smoking habits?"

The professor believes that a good treatment of animals is a matter of emancipation. "It can be compared with the abolition of slavery. That too cost a long period of time for us to find out that black people are no merchandise. But in the end it worked."

     
Factory farming in the Netherlands is doomed to die. It cannot generate sufficient profit and the majority of consumers will become vegetarian. The contemporary Minister of Agriculture, Dr. Cees Veerman, demanded an in-depth discussion on industrial farming. "Things are in motion", is Boon's conclusion. "They tell me then that so many things have bettered. But inside a chickenbarn there are still ten thousands hens. Any animal-scientist can tell that within a group of hens there is an obvious pecking order which is given no chance at such numbers of animals. They have fully lost track of the social context."
And all that for the purpose of a safe and cheap piece of meat. When things go wrong and an outbrake takes place of some contagious animal disease, large quantities of farms and animals have to be "cleared" in order to regain public and foreign confidence. "In that respect we fully over-react. We want total safety. But there is no such thing."
Moreover, economically Boon does not see much point in pig- and poultry farming. "I turn sick of all those moaning farmers who during a crisis come and tell us that their business will be over shortly. Such are bad entrepreneurs with no meat on their bones."
That economic position forces farmers into a negative helix, Boon thinks. After every crisis they have to continue even more rational and with even more animals in order to make up for the costs. A desperate position. "Better leave that bulk-production to Poland, and its low production costs as yet."
"The outcome of that process is Holland as a luxury-production-state. Considered economically, that's much better. Agrarian soil now costs an average € 20.000 a hectare. If you try to make a 10 percent's profit, you depend on luxury produce."
As an example he mentions the biological, extensive contractor pig-farms that supply their animals to the butcher. For instance at a firm price of € 2,50 a kilo. There's a future in that. "It may not really excite you as a businessman, but it does bring rest."
The less industrial dairy farm should not feel bullied. In The Netherlands the countryside with its meadows will remain dominant. It takes cows to do so, although not necessarily in massive figures and highly productive. Professor Boon: "Cows belong outside and do not need to produce more milk than 7.000 liters yearly. If only you make that quite clear to consumers, then there surely is a market for more expensive milk."
And what if shops sell milk for a penny or a dime extra? Boon participated in an action in the town of Utrecht and handed out milkpacks at a shopping mall. He questioned the people after the price of a pack of milk. No-one knew the precise answer and almost everybody estimated more than 10 cents up.

"We have morally decayed by those low prices. Farmers shouldn't accept that. They are being denigrated so much already. Show that you take good care of your animals. Have the dairy cows graze on the meadows."
It makes little sense to only aim for animal welfare.
"For a better treatment of animals and the environment, you need economically strong farmers. You have to do it together."

 
 
 
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